Emma Camara is a businesswoman and social entrepreneur of Guinea origin. After growing up and studying in France, she decided in 2017 to return to her home country, Guinea. Driven by the ambition to contribute to the economic and social development of her country, she established her communications agency Emma & Camara Communications in Conakry.
In addition to her entrepreneurial activity, Emma Camara is also an activist engaged in the occupational integration of young Guineans, who she trains and helps to integrate the labour market into a social entrepreneurship approach. Pioneer of the "repat" movement in Guinea, she embodies this new generation of the African diaspora who returned to the country to put their skills at the service of the continent.
Introduction
Emma Camara is a woman of Guinea origin who lived most of her life in Europe before deciding, in 2017, to return to her home country. Driven by the ambition to contribute to the development of Guinea, she has chosen to deploy her communication society and to put her skills at the service of local youth. Her remarkable career, combining professional success and social commitment, makes her an inspiring figure in the African diaspora.
Early life and Education
Born in Guinea, Emma Camara left her country at the age of 5 to settle in France with her family. Although she grew up in the West, she has alwaysined a strong connection with her Guinea roots, making regular trips to her home country during school holidays.
After high school studies in France, Emma Camara earned a master's degree in communication in Paris. This training of excellence has enabled her to acquire the skills needed to embark on a promising career in the field of communication and marketing.
Professional career
Emma Camara's career career is rich and diverse. After an internship at Universal Music, she went upstairs working for prestigious companies such as L'Oréal and Nestlé, where she held positions of responsibility in the field of communication and partnership.
In parallel with her private career, Emma Camara has always been involved in associative life. In particular, she founded "Les passerelles de Rosa", an organization aimed at promoting cultural diversity and accompanying young people from disadvantaged neighborhoods.
Back to Guinea
In 2017, after obtaining a BA in NGO management and an internship at UNESCO, Emma Camara made the bold decision to return to settle in Guinea. Motivated by the economic emergence of her home country and the desire to contribute to its development, she chose to deploy her own communications agency, Emma & Camara Communications.
By establishing her company in Guinea, Emma Camara was able to seize the opportunities offered by a growing communication market. Thanks to her experience in the West, she has adapted her service offer to local realities, while bringing a wind of professionalism to this emerging sector.
In addition to her entrepreneurial activity, Emma Camara is also an activist engaged in the promotion of social causes. In Guinea, she is engaged in, inter alia, the insertion of young people into the workplace, by helping them to find internships or training, and by hiring them where possible. Her approach to social entrepreneurship aims to create an inclusive economy and provide future prospects for young Guinean youth.
Convinced of the importance of passing on her knowledge, Emma Camara is also dedicated to training. She organizes workshops, conferences and training programmes in areas such as communication, project management and business creation. Her objective is to develop the skills of young Guineans and to prepare them for integration into the labour market.
Associative projects
In addition to her professional activities, Emma Camara continues her associative engagement in Guinea. She collaborates with young entrepreneurs, such as Ecafé, and supports the ambitious project of creating a digital hub in West Africa, to make Conakry a real digital capital.
Conclusion
The journey of Emma Camara is a source of inspiration for the African diaspora. By choosing to return to Guinea and expand her activities there, she embodies this new generation of "repates" determined to contribute to the development of the continent. Despite the cultural and logistical challenges faced, Emma Camara has been able to adapt and demonstrate resilience, while keeping a positive eye on the opportunities offered by her home country. Her commitment to Guinean youth, combining entrepreneurship and social activism, makes her a real winning ambassador of Africa.
